Bradley J. Sherman

1943 – ACTIVE

Born in Eau Claire, WI, Brad is a graduate of Chippewa Falls High School. He received his Bachelors of Science degree from the University of Wisconsin – Eau Claire in 1966, and earned his Masters Degree at UW-Stevens Point. Brad taught social studies and coached at Wild Rose, Whitehall, and Wautoma, WI high schools before accepting the position as assistant athletic trainer at the University of Wisconsin – Madison in 1971. After briefly returning to teach, coach, and serve as athletic trainer and athletic director at Lakeland High School, Brad returned to UW-Madison to assist Dr. William Clancy in starting the UW Hospital’s Sportsmedicine Program, becoming the director if the UW Hospital Sportsmedicine Center in 1984. He has since guided the Center into becoming one of the premier comprehensive sportsmedicine programs in the nation.

Brad is one of the charter members and founders of the WATA serving on numerous state committees, and as state representative to District 4 of the National Athletic Trainers’ Association. He received the WATA Distinguished service Award in 1987. He has been a member of the NATA Board of Certification since 1993 and has served as the Board’s president since 1996. Brad also served from 1982-88 on the NATA Research and Injury Committee and as the general chairperson for the NATA District 4 Annual Symposium in 1989 and 1996.

Brad’s interest in athletic training continuing education led to the inception and development of annual WIAA injury workshops for coaches and the Annual UW Sportsmedicine Symposium for medical professionals. He also served as medical coordinator for the Badger State Summer Games from 1984-88.

Inducted April 25, 1997, La Crosse.